I’m going to start with some tax info, because, well — ’tis the season. And after I get through this little bit, I’m going to help your business add some pretty easy revenue, if you are willing.

And believe it or not, our calendar is getting full for the next few weeks. So if you have not yet contacted us to set up a time to discuss your taxes, now is a GREAT time to make that happen. Shoot me an email (just click the email button above) or give us a call ASAP: (516) 449-2852

After all, would you rather spend 18 hours going it alone — or have your trusted advisor do it all for you?

And this may be a hectic week for your bookkeeper, or your AP clerks. Organizations have until January 31 to send most documents out. And it’s more than 1099-MISC and W-2’s. Here is a great guide for your bookkeeper to make sure he/she has given a look.
http://1.usa.gov/1UmxlzM

And again — we are here to help.

Now: I’m usually a bit of a fox when it comes to marketing “tricks” being used on me … but this one did. I’m working on integrating more of it into my practice, and I think you should too.

Michael Kessler On How To Win Back Lost Customers
“Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow – after you have done your best to achieve success today.” – Maxwell Maltz

If a referral customer is the second easiest client to sell, then whom do you think is the third easiest client to get? The answer is your “lost clients.”

Again, most businesses totally ignore the clients that have NOT done business with them in several years, when in fact, these people are infinitely easier to sell than any new client — if you know how, and you approach it with delicacy.

I’ve personally been “re-activated” as a customer by businesses who understand this dynamic, address me specifically as a “lost” customer and offer me something tangible as an incentive to win back my business.

This can be even more powerful in the B2B world, if you do it properly.

With all of the sophisticated database programs out there, it’s well worth it to add this tactic to your arsenal. And, even better, turn it into a replicable system. (As you no doubt know, I do like systems.)

To win back lost customers requires planning and organization…but it’s worth it. The limits of the success of this program are the ones you place on it.

And remember — my team and I are here for you, to help you make sense of it all.

Feel very free to share this article with a Long Island and Stamford business associate or client you know who could benefit from our assistance — or simply send them our way? While these particular articles usually relate to business strategy, as you know, we specialize in tax preparation and planning for Long Island and Stamford families and business owners. And we always make room for referrals from trusted sources like you.

Warmly (and until next week),

Michael J. Kessler, CPA
(516) 449-2852
(203) 658-5092

PS–Join us for our show Business Profits In The Real World Saturday afternoons at 4 on 103.9FM WRCN where we bring you Long Island and The New York-Metro’s most successful business owners sharing how you too can bring your business to among the most profitable in your industry.  No radio? No problem! Listen live at LINewsRadio.com – or can’t listen live?  Hear our past shows at MichaelKesslerCPA.com