Do you manage a team, or are you on your own?

Well, as I type that, I happen to think that it actually matters not at all if you consider yourself a “sole proprietor” or if you are over a large network of employees, or those who report to you.

Especially as we all sit down to plan out our 2014, whether it’s on our own, or alongside our team, it’s critical to motivate yourself AND those around you (be they team members, customers, coworkers, family members, etc.).

What you do is important, sure … but it’s the “why” that really takes things home.

How do I know this? Simple — it’s science…

(And once again, before I get to my article, I want to thank you for the referrals that we have been receiving here at Team Kessler! We have had a fantastic year for our Long Island and Stamford tax accounting and profitability consulting business, and I know that it’s in large part because of the people, like YOU, with whom we run!)

The Importance of “Knowing Your Why,” for Long Island and Stamford Businesses
“Motivation is what gets you started.  Habit is what keeps you going.” – Jim Ryun

I recently read about an experiment conducted by the University of Pennsylvania’s Wharton School of Business which demonstrates the power of “why.”

At a university call center where employees phone alumni to solicit contributions to scholarship funds, the staff was randomly divided into three groups: The first read stories written by former call center employees about the benefits of the job (improved communication and sales skills, and so forth); the second read accounts from former students about how their scholarships helped them with their education, careers, and lives; the third, a control group, read nothing.

Measuring the results of the three teams after a month, the researchers found that the first group and the third group raised roughly the same amount of money from alumni after the experiment began as before. But callers in the second group, who’d read inspirational stories about the impact of the scholarships they were raising funds for, raised twice as much money from twice as many alumni as they had before.

Understanding the importance of their work–the “why”–apparently motivated them to get better results.

The application to our own businesses here on Long Island and in Stamford and roundabout is likely obvious. Give your employees, and/or understand for yourself, the greater reasons for the work you do … and bigger and better results will follow.

I would ask that you forward this article to a Long Island and Stamford business associate or client you know who could benefit from our assistance–or simply send them our way. These particular articles relate to business strategy because, as you know, I’m a Profitability Consultant also specializing in tax preparation and planning for Long Island and Stamford families and business owners. And we always make room for referrals from trusted sources like you.

Warmly (and until next week),

Michael Kessler
(516) 449-2852
(203) 658-5092