Recently, I encouraged you to re-assess your pricing model, and I gave you some ways that you could do so, and think bigger about what you’re worth.
But even getting paid more can still keep you in a velvet prison if you’re not smart with your time.
Just because you “have employees”, or you’ve been to a nice seminar on delegation, doesn’t mean that you are doing it well — that you are truly freeing yourself up so you can handle only the most profitable activities in your orbit.
And honestly, this is a pretty crucial skill, even if you don’t happen to be a business owner. It’s something that really anyone should take the time to develop.
Answer the question: what am I doing here — really?
The response (if you’re honest) might surprise you.
I also encourage you to take a look at what’s at the end of this post, even if only for the sake of your friends …
Thinking Bigger With Your Time: Michael Kessler’s One-Week Delegation Challenge
“The ability to concentrate and to use time well is everything.” – Lee Lacocca
Many business owners hold themselves back through improper, or insufficient delegation.
What do I mean by this? Simple: it’s likely you spend too much time on activities easily handled by somebody else…and further down the pay scale.
There’s one major place small business owners get hung up that will keep you “running a business” instead of *owning* a business –and that’s investing in the support staff you need to take some of the heavy administrative and marketing burdens off your plate.
I hear so many excuses from clients who desperately need help but sabotage themselves with “I can’t afford it” or “I can’t trust anyone else to do the work” or “It’s easier to just do it myself or “I don’t have space for an assistant” excuses.
If you don’t make the investment in key support staff to assist you in the operations of your business, you’ll never grow beyond your current earning capacity and you won’t be able to serve your clients and customers as well as you possibly could.
At the same time, of course, you don’t want to get into a situation where you have too much support, which will result in bloated overhead and you keeping very little of your money.
So, how do you know if you have too much, too little or just the right amount?
For one week do the following:
1. Write down every single thing you do on a daily basis as it relates to your business. Track your time down to the minute and be sure to include seemingly minute tasks such as, “called the courier and arranged pick up of documents” to “ordered coffee for the office”. Have every person on your team do the same.
2. At the end of the week, circle everything on your list that could have been done by someone else. And closely examine what your team members were doing.
3. Make adjustments once you see how your time and your team are really operating. It can be hard to see what’s really going on, but it’s always worth it. Add up the number of hours you spent on the items you circled in step 2, and calculate how much more revenue you could have brought in if you had spent that time in revenue-generating (or marketing) activities instead.
Once you see what’s really going on, you can make decisions with knowledge instead of remaining in the dark about your business.
“No Charge” Return Review
As a complimentary service this year, we will provide a Return Review To Any Non-Client. We will also review prior year returns from clients who did NOT have us handle their taxes during the year under question. No charge will be made, unless we have to file an amended return. Email our office (using the email button at the top of this page) or call (516) 449-2852 to set up this complimentary service!
Deadline May 8th
Feel very free to share this article with a Long Island and Stamford business associate or client you know who could benefit from our assistance — or simply send them our way? These particular articles usually relate to business strategy because, as you know, we are Profitability Consultants also specializing in tax preparation and planning for Long Island and Stamford families and business owners. And we always make room for referrals from trusted sources like you.
Warmly (and until next week),
Michael J. Kessler, CPA
PS–Join us for our show Business Profits In The Real WorldSaturday afternoons at 4 on 103.9FM WRCN where we bring you Long Island and The New York-Metro’s most successful business owners sharing how you too can bring your business to among the most profitable in your industry. No radio? No problem! Listen live at LINewsRadio.com – or can’t listen live? Hear our past shows at MichaelKesslerCPA.com